How is it July honestly?
In honor of the dead summer heat we're going to talk about an amazing costal living company!
Each style of footwear OluKai produces has a journey starting with ancestors that have passed down stories, values, and spirit. They try to focus primarily on sustainability and positive living! With every pair of shoes sold a portion of all proceeds supports the Ama OluKai Foundation. This foundation honors all those who preserve and celebrate the cultural heritage of Hawai’i.
Ama OluKai Foundation is a private, non-profit in Hawai‘i founded in 2014.
Alongside other Hawaiian based organizations, the foundation strives to preserve land and ocean, serve communities, and maintain Hawaiian culture and traditions. Targeted programs are designed to research ancestral past to present day, and encourages people who benefit from its partnerships to carry forward the spirit of giving for future generations!
OluKai has a very communal oriented heritage of good works and stems from Hawai‘i’s cultural value system. Since the company began they have guided their business practices with:
Malama – by giving back to the community they support a collective effort greater than their own.
Island sustainability – those who live where resources are inherently limited naturally adopt practices that are efficient and sustainable.
To formalize the business practices at OluKai they became a Certified B-Corporation in January 2014. Along with 1,000+ other Certified B-Corporations across 33 nations and 60 industries, the goal is to revive social and environmental performance standards!
OluKai makes the most impact in the following areas:
1. Community: They are focused on the relationship with local communities, which includes community service and charitable giving, diversity, and relationships with the business partners.
2. Environment: OluKai is evaluated on the environmental performance through energy usage, facilities (including manufacturing), materials and other resources. The selection of strictly Gold Certified tanneries to source leather products helps to ensure the minimization waste water, use of water based cements in manufacturing helps to reduce hazardous substances, and lastly building a quality product that lasts longer helps to minimize the manufacturing footprint.
This company creates an international impact that betters the environment and boosts moral, which is a b e a utiful feeling!
Have a great weekend everyone!
Brown's Shoe Fit Co.